Established in 1994 from a vision of Luciano Benetton and Oliviero Toscani, it is based in Treviso, Italy, in a space of magical architecture restored and augmented by Tadao Ando.
A renaissance-inspired, learning-by-doing approach, where creative talents under 25 from all over the world experiment contemporary communication through a constant contamination between different disciplines, such as photography, video, graphics, design, music and digital.
Fabrica also organizes a program of workshops, lectures and training experiences where the worlds of art, culture and research meet to develop new ideas. Internationally renowned architects, musicians, historians, designers, artists, interaction designers, art directors and sociologists collaborate with Fabrica.
Among others, Fabrica has hosted the writer Roberto Saviano, the photographer Martin Parr, the designer Patricia Urquiola, the architect Michele De Lucchi, the astronaut Samantha Cristoforetti, the musician Michael Nyman, the artist Erik Kessels, the futurologist Bruce Sterling and the art critic Vittorio Sgarbi.